Urban Post Gains a Competitive Advantage

By building its entire state-of-the-art video editing studio around the Dolby Professional Reference Monitor, Urban Post not only significantly increased its business, it also gained the confidence of prospective clients.

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When designing the company's state-of-the-art video editing studio, the Urban Post Production team realized they needed a color correction monitor that was larger and provided better picture quality than the standard consumer-grade plasma monitors the competition was using—the Dolby® Professional Reference Monitor more than fit the bill.

 

Partner Profile

A boutique postproduction facility in Toronto, Urban Post Production was founded by four partners who were sound editors by trade. Company projects included television and lower-budget feature films.

 

Company Challenge

To compete with bigger companies in its market, Urban Post needed to expand its postproduction capabilities. To do this, the company purchased an older postproduction facility and built a top-notch video editing studio. In the process, the Urban Post team discovered that a key component of the new studio would be a professional-grade display that could provide affordable monitoring capabilities for both broadcast and cinema.

"The Dolby monitor is a big part of bringing in more work—closing the deal at least, once people see it. Our color correct business is up 70 percent, and it is due to the monitor. It gives us a differentiator in Toronto."

JOHN LAING, MANAGING PARTNER, URBAN POST PRODUCTION

Dolby Solution

The Dolby Professional Reference Monitor exceeded all of the production facility's imaging requirements and offered the best return on investment. Equipped with the Dolby Professional Reference Monitor, a DaVinci™ Resolve color-grading system, and its talented colorists, Urban Post gained instant credibility in its new niche.

In addition, the Dolby Professional Reference Monitor continues to help Urban Post:

  • Enable proper cinema-curve color correction
  • Provide a wide viewing angle for everyone in the studio
  • Greatly expand the capabilities of the video department

Benefits of the Dolby Professional Reference Monitor

  • Delivers stability and accuracy — a consistent standard for evaluating images
  • Provides precise color in the DCI P3 gamut, true blacks, and exceptional dark detail
  • Renders consistent images on every Dolby monitor, with the confidence they will match the digital projector
  • Offers the assurance of a true reference display

 

About the Dolby Professional Reference Monitor PRM-4220

The Emmy® Award winning Dolby Professional Reference Monitor PRM-4220 offers a new standard for critical viewing applications. It renders true black levels, highly accurate dark detail, and the most precise colors at all luminance levels and in all formats. It is the first monitor to accurately display the full latitude of today's high-end digital cameras.

No other display provides the high level of image detail, extreme accuracy, and creative confidence of the Dolby PRM-4220, making it the choice of leading content creators. Ask for the Dolby Professional Reference Monitor on your next project.

Dolby Professional Reference Monitor PRM-4220

True blacks, superb dark detail, and extended dynamic range make the Dolby Professional Reference Monitor the first viable CRT replacement solution for color-critical work.

Dolby Professional Reference Monitor PRM-4220

True blacks, superb dark detail, and extended dynamic range make the Dolby Professional Reference Monitor the first viable CRT replacement solution for color-critical work.