NextGenTV promises a bevy of technical enhancements will transform the consumer viewing experience. Join us for an exploration of how content genres like news, sports, live events, and entertainment might look in the years ahead. Please join this panel discussion that includes representatives from the Consumer Technology Association, Dolby, and others as they review the future of programming with ATSC 3.0.NextGenTV promises a bevy of technical enhancements will transform the consumer viewing experience; we discuss how content genres like news, sports, live events & entertainment might look in the years ahead. Please join this panel discussion that includes representatives from the Consumer Technology Association, Dolby and others as they review the future of programming with ATSC 3.0.