March 17th - 11am CST
Reimagining audio for an electric vehicle future
Join Lucid and Dolby as they discuss their collaboration bringing immersive music to cars. The music industry has embraced and begun creating immersive music in Dolby Atmos to unleash their creativity and deepen the relationship with their fans. Most recently it’s made its mark in the home, mobile, and live environments. Now learn what this experience will be like in the new Lucid luxury electric vehicle line-up where user-centered design takes an important new role in creating a driving experience unlike any other.
SXSW 2021 registrants can view the full recording of the session at this link.
Reimagining audio for an electric vehicle future
Join Lucid and Dolby as they discuss their collaboration bringing immersive music to cars. The music industry has embraced and begun creating immersive music in Dolby Atmos to unleash their creativity and deepen the relationship with their fans. Most recently it’s made its mark in the home, mobile, and live environments. Now learn what this experience will be like in the new Lucid luxury electric vehicle line-up where user-centered design takes an important new role in creating a driving experience unlike any other.
SXSW 2021 registrants can view the full recording of the session at this link.
The Next Wave of Music Creation and Experience: Dolby Atmos Music Masterclass
As the demand for immersive music grows, so does the desire to evolve music creation to capture new creative potential and delivery of these future-forward experiences. In this masterclass, Dolby’s Ceri Thomas and producer/engineer/mixer Mert Ozcan will talk about the latest capabilities that Dolby Atmos technology and tools provide to music artists, producers, and engineers in the creative process – from ideation and composition to the mix and listening experience. This discussion will include a deep dive into how songs are created in Dolby Atmos with Mert’s preferred music creation tools.
The Next Wave of Music Creation and Experience: Dolby Atmos Music Masterclass
As the demand for immersive music grows, so does the desire to evolve music creation to capture new creative potential and delivery of these future-forward experiences. In this masterclass, Dolby’s Ceri Thomas and producer/engineer/mixer Mert Ozcan will talk about the latest capabilities that Dolby Atmos technology and tools provide to music artists, producers, and engineers in the creative process – from ideation and composition to the mix and listening experience. This discussion will include a deep dive into how songs are created in Dolby Atmos with Mert’s preferred music creation tools.