Your Roadmap to the Future of In-Car Entertainment
Take a deep-dive with our informative white paper to find out more about what is driving the purchase decisions of today’s consumers as well as a look at where in-car entertainment is headed next.
The automotive industry is in the midst of a significant evolution driven by technological advancements and changing consumer preferences. With the mainstream adoption of electric vehicles, autonomous driving capabilities, and a growing emphasis on sustainability, manufacturers face an exciting yet competitive landscape to meet the evolving demands of car buyers. In-car entertainment is a growing focus area for manufacturers.
What consumers want: the value of high-quality audio
The driving experience is no longer limited to the road; it extends to the entertainment within the vehicle. High-quality entertainment solutions, such as Dolby Atmos, can further enhance that experience. From depth and clarity to distinct sounds that fully surround them, buyers value an audio experience that captures the artist's intent. As a Dolby survey revealed, consumers value high-quality audio and are willing to invest in it. Research shows that 58% of the car buyers Dolby surveyed are willing to pay $1,000 or more for premium in-car audio*.
Cars as the new smartphones and living rooms on wheels
Enhanced in-car entertainment solutions transform how consumers enjoy their favorite content in their vehicles. With the consumerization of automobiles, modern infotainment systems are akin to smartphones on wheels. Consumers expect their vehicles to provide regular updates, support their preferred apps, and offer various entertainment options. Dolby Atmos brings drivers and passengers even closer to their car entertainment, much as they would expect across other devices or in their living rooms.
Transforming cars into entertainment hubs
Streaming has become ubiquitous in people's lives, and the same holds for in-car entertainment. Whether streaming a favorite series episode during lunch, enjoying a podcast during a workout, or listening to music during the daily commute, consumers expect immediate and seamless access. Content creators also recognize the car as a prime space for consumers to enjoy their favorite entertainment. Dolby Atmos allows creators to place individual sounds within a soundscape, making the car an authentic translation environment for creators, as well as an immersive entertainment hub on wheels for consumers.
The road ahead: meeting consumer demands for incredible in-car entertainment
In-car entertainment is a pivotal factor in the evolving automotive landscape. Buyers seek immersive audio and video experiences that mirror their lifestyles and preferences. OEMs can meet this demand by offering high-quality entertainment options, such as Dolby Atmos, that elevate the in-car entertainment experience. Dolby is a central part of the ecosystem making the future of car entertainment a reality. Together, we can provide best-in-class entertainment solutions in your vehicles.