Dolby Atmos for cars: Faurecia

Introducing the Dolby Atmos Experience app

The Dolby Atmos Experience app makes it even easier to enjoy and show Dolby Atmos in the car. Developed by Dolby and available to download through the Faurecia Aptoide Automotive platform, the app provides a new and immersive sound experience to drivers across the globe who have a vehicle with a sound system with Dolby Atmos, now provided by multiple OEMs in the market.

“We wanted to make it as simple as possible for consumers to enjoy a Dolby Atmos experience in their cars”, says Andreas Ehret, Sr. Director Automotive at Dolby. “Our Dolby Atmos Experience app allows drivers to check out and demonstrate the full capability of the car’s sound system, and with the availability via Faurecia Aptoide they can launch it directly from their car dashboard.”

Faurecia Aptoide brings Dolby Atmos to the car

The new Lotus Eletre will feature content enabled with Dolby Atmos on TIDAL via the best-in-class Faurecia Aptoide app store. Together we’ve collaborated to bring next-generation in-car entertainment to the consumer, on the Lotus Eletre’s powerful operating system — the Hyper OS.

By using a sophisticated automotive app store like Faurecia Aptoide, collaboration gives consumers a level of customization similar to what they already enjoy on their phones. This app store enables drivers and passengers to curate their IVI experience without the need for a mobile device, using a smart, intuitive infotainment head unit. The head units include an app that makes the bold, beautiful sound of Dolby Atmos available in the Lotus Eletre.