French exhibitor CGR x Dolby Atmos 

 

 

A case study with CGR Cinémas was conducted to show how the group uses Dolby Atmos to elevate and differentiate the cinema experience. Since 2015, CGR has progressively equipped its theatres with immersive spatial audio to offer a level of engagement that home entertainment cannot match. The results are clear: 94% of spectators report greater immersion, more than 90 theatres now feature Dolby Atmos, and ICE premium rooms show occupancy rates 1.7× higher. Dolby Atmos has become a strategic lever for CGR, helping attract audiences, enhance the experience, and reinforce long-term loyalty. 

Mercedes-Benz goes Dolby Cinema 

  

 

The Dolby Cinema® at Cineplexx Salzburg set the stage for the 2025 Mercedes-Benz Global Training Event, hosting 150 trainers on-site and connecting with 14,000 participants worldwide. The venue created an ideal environment to demonstrate how Dolby Atmos® enhances clarity, presence, and engagement; key elements when communicating complex information at scale.

Throughout the event, attendees experienced sound with multidimensional detail, giving them a deeper sense of space and intention behind each audio element. This level of immersion helped reinforce key training concepts and showed how thoughtful sound design can support more effective learning.

The program also marked an important moment in bringing Dolby Atmos to the automotive world, as the technology is now available across the entire Mercedes-Benz fleet. By linking state-of-the-art cinema presentation with in-car audio innovation, the event highlighted how immersive sound can elevate experiences both inside and outside the vehicle.

For partners, the collaboration demonstrated Dolby’s ability to deliver impactful, audience-centered experiences; helping brands communicate, teach, and inspire with greater resonance.

Disiz Album Launch in Dolby Atmos

 

 

 

Dolby partnered with Mino for a fourth immersive music activation, this time with Disiz, a well-known and respected French rapper. The project offered an exclusive early listening of his new album Ça s’appellera pas in Dolby Atmos across four major French cities (Lyon, Lille, Nantes, Toulouse) gathering an estimated 2,600 participants. Each date featured two cinema sessions, a Dolby Atmos trailer, invited influencers, and contest winners. Fans were thrilled to discover the album in advance, enjoyed the immersive Dolby Atmos experience, and participated in a Q&A with the artist at the end of each session. 

A vox pop was filmed and shared on social media and YouTube, and an interview with Disiz and the album’s mixer, scheduled for late November, will support a B2B music campaign and be released across Dolby’s channels. 

San Sebastian Film Festival   

 

Dolby reinforced its commitment to emerging filmmakers at the 2025 San Sebastián International Film Festival by participating on the jury for the WIP Europa and WIP Latam Industry Awards. These initiatives support films in post-production, helping new voices bring their projects to completion and gain international recognition.

This year’s winning projects, Moscas from Mexico and Sieben Tage February from Germany, will each receive a Dolby Atmos mix as part of their prize, enabling the filmmakers to elevate their soundscapes and storytelling in a fully immersive format. Dolby’s involvement highlights the festival’s role as a platform for nurturing creative talent and celebrating innovation in cinema.

Through its ongoing collaboration with San Sebastián, Dolby continues to champion high-quality audio experiences while fostering the growth of emerging filmmakers across Europe and Latin America, reinforcing its dedication to the next generation of cinematic storytelling.

FNCF Congress

 

 

Dolby sponsored the 80th Annual French Cinema Convention (FNCF congress) which took place in Deauville from September 22 to 25. A Dolby representative delivered a presentation on stage, highlighting the Dolby Vision+ Atmos offer, which complements the Dolby Cinema experience. 

World premiere of “Das Kanu” at Dolby Cinema Munich 

 

 

With nearly five million cinemagoers, Das Kanu des Manitu remains one of the most beloved German films of its decade. This August, the blockbuster from director, writer, and lead actor Michael Bully Herbig returned to the big screen with a special world-premiere event at Munich’s Mathäser Filmpalast, including a presentation at the Dolby Cinema®.

The newly remastered Dolby Vision® version allowed audiences to rediscover the film with remarkable clarity and contrast. From the sweeping landscapes to the film’s playful visual humor, Dolby Vision revealed new layers of detail that deepen the connection viewers have with the story. Paired with the signature comfort and design of the Dolby Cinema environment, the experience offered fans a fresh way to engage with a cultural favorite.

After the screening, Bully shared his excitement about seeing the film in Dolby Vision, saying, “I’m glad we did it.” His reaction reflected what many attendees felt nostalgia elevated by a premium presentation that enhances both the artistry and the emotional impact of the film.

For filmmakers and studios, the event demonstrated how Dolby technologies can bring iconic titles to life for new and returning audiences alike. By combining a beloved story with an enhanced visual experience, Dolby continues to support partners in creating memorable moments that resonate long after the credits roll.

Dolby Cinema premiere of The Running Man

 

 

On November 2nd, Dolby Cinema at Pathé Beaugrenelle hosted the French premiere of Running Man with Paramount and AlloCiné. The fully booked event gathered 200 guests and generated highly positive reactions, especially from first-time Dolby Cinema viewers. 

A vox pop and an interview with the director, Edgar Wright, were filmed on-site, and an original promotional spot, featuring a man being chased before taking refuge in a Dolby Cinema, was also produced. This spot will play before every Dolby Cinema screening. All content will be shared across Dolby, Pathé, AlloCiné, and Paramount channels, extending the activation’s reach and reinforcing Dolby’s premium positioning and partnerships. 

Preview to Filmwoche Munich

 

 

 

Looking ahead to January, Dolby is preparing for its participation in Filmwoche Munich, one of Germany’s key annual gatherings for distributors, exhibitors, and cinema stakeholders. The event brings industry leaders together to explore emerging trends, upcoming releases, and how audience expectations continue to evolve.

At Filmwoche, Dolby will highlight how Dolby Vision® and Dolby Atmos® help exhibitors deliver more vivid, more immersive stories on the big screen. With ultra lifelike contrast and color, and multidimensional sound that moves all around the room, these technologies deepen the emotional connection between audiences and the films they love. They also give exhibitors powerful tools to elevate the experience in ways that are meaningful, measurable, and memorable.

Throughout the week, Dolby will meet with partners to discuss upcoming titles, share insights into market behavior, and explore new opportunities to expand premium cinema across the region. As the industry prepares for the year ahead, Filmwoche Munich offers a valuable space to strengthen collaboration and support the continued growth of exceptional theatrical experiences for audiences.