SXSW panel: going inside the next evolution of music creation & experience

{{ videoLinkButton.text }} {{ videoLinkButton.text }}

Join Lucid and Dolby as they discuss their collaboration bringing immersive music to cars. The music industry has embraced and begun creating immersive music in Dolby Atmos to unleash their creativity and deepen the relationship with their fans. Most recently it’s made its mark in the home, mobile, and live environments. Now learn what this experience will be like in the new Lucid luxury electric vehicle line-up where user-centered design takes an important new role in creating a driving experience unlike any other.


SXSW 2021 registrants can view the full recording of the session at this link.